STRIDE
Summary
We partnered with Stride, a performance-focused running sock brand, to create a series of high-impact CGI visuals that reflect both the technical quality and bold identity of their products. The aim was to move beyond standard product imagery and develop visuals that feel dynamic, modern, and built around movement.
Scope
To produce a collection of striking, photorealistic renders that highlight the design, texture, and performance features of Stride’s socks. The goal was to create versatile assets that could be used across eCommerce, social media, and marketing campaigns, while reinforcing the brand’s energy and positioning within the running space.
Process
We developed detailed 3D models of the socks, carefully capturing fabric texture, structure, and branding elements to ensure realism at close range. Using controlled lighting and dynamic composition, we created a series of visuals that emphasise movement, performance, and product detail.
The final renders were delivered as a flexible suite of assets, enabling Stride to showcase their products consistently across digital platforms, stand out within a competitive market, and communicate both style and performance through a strong visual identity.
